born in 1987, the company is the brainchild of two surfers who were fed up with losing their watches when they went surfing in rough conditions. Their brainwave was a strap made from webbing and Velcro, which kept watches on even in the gnarliest waves- with this special watch strap animal was born. The range quickly expanded to hard-wearing watches for surfers and other outdoor, extreme sports enthusiasts and the animal brand watches are now a worldwide household name. Animal quickly expanded over the last 20 years to become one of the UK’s fastest growing action sports brands in 2007 with the range growing from the original watches to clothing, eyewear, footwear, luggage and accessories.
Animal is now heavily involved in surfing, motocross, mountain biking, kite surfing, snow sports and windsurfing with Animal teams in all of these disciplines. All Animal clothes and hardwear are trialled by the Animal team riders before they go to market to ensure that they are hard wearing and perform to spec- Animal call this system rider refined.
The animal surf team consists of the brightest UK riders in longboarding and bodyboarding. Team members include Alan Stokes, 2004 British champion; Mitch Corbett, Stef Skajarowski; Jack Johns and Elliot Dudley, 2005 European longborad champion.Animal events in 2007 include: